🚀 How We Built an AI Survey Tool That Generates 100+ Insights per Hour

Manual survey analysis is slow, expensive, and doesn’t scale.
So we built Soren — an AI-powered survey researcher that analyzes responses and delivers insights autonomously. 🤖✨

In this post, I’ll break down the system, tech stack, and business model — no fluff.👇

🧩 The Problem

Traditional survey workflows rely on human analysts to read through responses, find patterns, and write summaries.

That process is:

• 🐢 Time-consuming (days, not hours)
• 💸 Expensive (consultants, researchers)
• 🎲 Inconsistent (depends on who's doing the analysis)

We wanted something that could scale — without sacrificing quality. 💡

💡 The Solution: Soren

Soren is an AI market researcher.
You submit a survey and responses — it returns a detailed, structured insight report.
Fast, accurate, and zero human analysts. ⚡📊

⚙️ How It Works

1. 📤 Upload or create a survey
2. 📬 Collect responses (or let us handle distribution)
3. 🧠 Soren analyzes using a high-reasoning OpenAI model
4. 🔍 Extracts sentiment, key themes, and actionable insights
5. 📄 You get a clean, readable report within minutes

🧱 Tech Stack

• Frontend: Next.js + React + DaisyUI 🌐
• Backend: Java + Spring Boot ☕
• Database: PostgreSQL 🐘
• Infrastructure: AWS ECS, RDS, S3 ☁️
• Authentication: JWT 🔐
• AI Engine: High-reasoning OpenAI model, enhanced with custom logic, prompt engineering, and post-processing 🧬

💳 Credits-Based Billing System

Soren runs on a credit system:

• 🎟 Clients buy credits in advance
• 🔄 Each request uses credits based on complexity
• ⏸ When credits run out, processing pauses
• ✅ No subscriptions, no contracts — just pay-as-you-go

Simple. Predictable. Scalable.

📈 Results

• 🥇 First client: €500/year (early design partner)

• 💰 New pricing: 4× higher for new customers

• ☁️ Monthly cloud cost: ~$160

• 🗣 Feedback:

  “Feels like having a full research team in one click”

🔮 What’s Next

We're working on:

• 📝 Automatic survey brief generation
• 🗺️ Visual insight heatmaps
• 🔗 Integration with LinkedIn Ads

🚪 Want Access?

We’re selectively opening early access to Soren.
If you're building something similar — or want to try it out —
📩 Contact us here or DM me on X.

Let’s automate better decisions, together. 🙌