URL Parameters: Pass Custom Data Into Your Surveys
Improve your surveys with URL Parameters. Pass custom data to personalize experiences, track attribution sources, and streamline analysis
Posted by

Related reading
How We Built Soren: An AI Market Researcher
Discover how we built Soren, an AI-powered survey research tool that analyzes responses and generates 100+ insights per hour — fast, scalable, and zero human input. Learn about the tech stack, business model, and what’s coming next.
Introducing Dynamic Conditional Surveys for Better Research
Upgrade your research with Survey Sync's new conditional logic surveys. Design adaptive questionnaires, get AI-powered insights, and create engaging research workflows
Seamless Survey Integration for Mobile Apps
Boost user engagement and gather real-time feedback with Survey Sync’s React Native component. Perfect for developers aiming to optimize their mobile apps!

URL Parameters (formerly Hidden Fields) – Now Live!
We're excited to announce URL Parameters feature! This powerful addition allows you to pass data directly into surveys via the URL, opening up new possibilities for personalization, tracking, and workflow automation.
🤔 What Can You Do With URL Parameters?
- Personalize survey experiences based on user data;
- Track response sources for better attribution;
- Automate workflows by passing data between systems;
- Analyze results more effectively with pre-populated data.
📚 How It Works: Tracking Traffic Sources
- Create your survey as usual;
- Add your source parameter to the URL: https://yoursurveydomain.com/survey?source=google_ads;
- Share your custom URLs across different platforms.
👀 What You'll See in Reports
In your survey results, you'll find "google_ads" (or whatever source you specified) stored under the "source" field. This makes it easy to filter and segment responses based on where they originated.
✨ Start Using URL Parameters Today!
Ready to take your surveys to the next level? Sign up and explore the new URL Parameters feature now.